One builder. One client at a time.Real results.
Websites, SEO, and AI search optimisation for home improvement contractors.
By someone who actually picks up the phone.
Casa Mia Services
Kitchen & Bath Remodeling
Winter Park, FL
5.0
Average client rating
He under-promised and over-delivered.
Beau's Waterproofing
100%
Clients retained
Beau's Waterproofing
Waterproofing & Coatings
Cape Town, SA
24hr
Response time
Brings in the right customers.
Sergio & Michelle · Casa Mia
RnR Stoneworks
Pools & Outdoor Living
Longmont, CO
5-star rated
Aquatic Pools
Custom Pools & Spas
Arizona
1-on-1
You work with me directly
About GrowthFlow
A web agency built on results, not promises.
GrowthFlow is a founder-led web design and digital marketing agency for US home improvement contractors, based in Cape Town and working with clients across the United States.
We build fast, modern websites and handle the growth work that follows — SEO, Google Business Profile, and AI search optimisation — so you show up when customers are searching, whether that's on Google or in AI tools like ChatGPT.
No account managers, no handoffs, no bloated retainers. One client at a time, work delivered directly, and you own everything from day one.
1-on-1
Direct access to the founder
9
AI engines your site is built to answer
0
Templates — every build is fully custom
100%
You own everything, day one
What We Do
Four services. Done properly.
No bloat. No upsells. Just the four things that actually move the needle for a small business online.
See all servicesHow It Works
A simple, honest process.
No fluff, no confusing stages. Four clear steps — and you talk to me the whole way through.
Book a callQuick call
IntroA short call to understand your business, your goals, and whether we're the right fit. No pressure, no pitch.
Clear proposal
PlanA straightforward proposal: exactly what's included, the timeline, and the price. No hidden costs, no surprises later.
Build & launch
BuildI get to work, and you stay in the loop the whole way — direct updates from me, never a project manager.
Ongoing support
SupportOnce it's live, I'm still here. Questions, tweaks, and growth handled directly and fast.
GrowthFlow vs. a typical agency
Same goal. A very different experience.
What changes when the founder builds your site — instead of an agency.
Focus
Who does the work
Commitment
Ownership
The build
Reporting
GrowthFlow
From $500/mo · month-to-month
Build $3,500 with a plan · $4,500 on its own
Typical agency
$3,000–$7,500/mo · 12-month lock-in
$6,000–$35,000+ build
Results
Real work. Real results.
Real sites, built and launched for real businesses.
Casa Mia Services
Winter Park, Florida · Kitchen & bath remodeling + custom construction
Sub-2-second load times on a modern, bilingual rebuild.
Rebuilt their builder-template site into a fast, modern, bilingual (English/Spanish) website — with local-SEO service-area pages across Central Florida, a filterable project gallery, real client reviews, and a financing page.
Visit live siteBeau's Waterproofing
Cape Town, South Africa · Waterproofing & specialist coatings
3× the content of the old site, with real project case studies.
Rebuilt an outdated site into a polished, multi-page website with named project case studies, a video hero, and proper SEO — finally reflecting the quality of their work.
Visit live siteRock N Roll Stoneworks
Longmont, Colorado · Pools, spas & hardscape design-build
A content-rich site built to showcase estate-scale projects.
A design-build studio for custom pools, spas, and hardscape across the Colorado Front Range — a bold, content-rich site built to showcase estate-scale outdoor living.
Visit live siteBuilt during my time at RevCore — not a GrowthFlow project.
Aquatic Pools
Arizona · Custom pools, spas & outdoor living
A conversion-focused build aimed at booked design consults.
A bold, visual website for a custom pool and outdoor-living builder across Arizona — designed to showcase their backyard transformations and turn visitors into booked design consults.
Visit live siteBuilt during my time at RevCore — not a GrowthFlow project.
What Clients Say
Word of mouth is our marketing.
Here's what clients are saying.
Beau's Waterproofing
Cape Town, South Africa
“Frank rebuilt our site from the ground up. We went from an outdated site with almost no information to a proper website that finally reflects the quality of our work. He under-promised, over-delivered, and was a pleasure to work with from start to finish.”
Casa Mia Services
Winter Park, Florida
“Frank took our outdated website and completely transformed it. We went from a generic template that didn't represent us to a fast, modern, bilingual site that actually brings in the right customers. He's responsive, easy to work with, and genuinely cares about getting it right instead of just handing something off and disappearing. We couldn't be happier.”
More client stories on the way.
Founder
Hi, I'm Frank.
I've been building websites since 2020, with a background in sales, digital marketing, and the last three years deep in AI tools and workflows.
GrowthFlow is the agency I wish existed when I started. Direct access to me. Honest pricing. No agency runaround. When you work with GrowthFlow, your relationship is with me — not an account manager handing you off to people you'll never meet.
— Frank Viljoen, Founder
Read my full storyFAQs
Common questions.
GrowthFlow is a founder-led web design and digital marketing agency for US home improvement contractors. We build fast websites and handle SEO, Google Business Profile, and Answer Engine Optimisation.
GrowthFlow is run by its founder, Frank Viljoen. You work directly with me on every project — no account managers, no handoffs.
GrowthFlow is based in Cape Town, South Africa, and works with home improvement contractors across the US.
Yes — GrowthFlow is a registered company with a portfolio of live, launched websites for US home improvement contractors. Every project is founder-accountable, there are no long-term contracts, and you own your site, domain, and everything we build from day one.
We start with a 30-minute call to understand your business and what a good website looks like for you. From there you get a clear proposal — scope, timeline, fixed price, nothing hidden. Builds typically launch in one to two weeks. Pricing is transparent and quoted upfront based on the scope of work, with no long-term contracts and optional monthly maintenance only if you want it. You own your site, your domain, and everything we build for you from day one.
Ready to Grow?
Let's see if we're a fit.
Book a quick call. I'll take a look at what you've got, tell you honestly what I think, and if it makes sense, we work together. If not, no hard feelings.