About
The person you hire is the person you work with.
No middlemen. No pass-offs. Every conversation, every build, every result has one person staying personally accountable — start to finish.
The Story
Why I started
GrowthFlow.
Frank Viljoen
Founder, GrowthFlow
I'm Frank, 25 years old, based in Cape Town, building GrowthFlow from the ground up. I've spent the last six years in a mix of sales, marketing, and web development. From 2020 to 2022, I built websites at a Cape Town agency called Plusto. After that, I ran marketing, web projects, and sponsorships for a year, and spent three more years in sales, mostly managing remote teams for superyacht charter companies, AI startups, apparel brands, and a handful of others.
Somewhere in 2022, I started bringing AI into everything I did. It changed how I worked, how fast I could build, and what I could deliver for clients. That's when the idea for GrowthFlow really started forming.
Before starting this, I worked at a US marketing agency selling digital services to home improvement contractors. I saw a pattern I couldn't unsee: clients getting overcharged for basic work, promises nobody intended to keep, big monthly bills with no real results, and agency teams hiding behind account managers so the founder never had to answer for anything. Good people getting burned by the companies they trusted.
I knew I could do better. Not with flashier marketing or a bigger team, just by doing the opposite of what those agencies do. So I left and started GrowthFlow.
What's Different
Why contractors choose GrowthFlow.
There are a thousand agencies out there. Here's what makes working with me different.
01
I've built businesses, not just websites.
Before GrowthFlow, I ran a side project that lived or died by organic traffic. I know what it feels like when SEO actually works, and when it doesn't. I'm not guessing at strategy. I'm building the system I wish I had.
02
I work with contractors, not everyone.
I don't take on e-commerce brands, SaaS startups, or lifestyle influencers. My focus is home improvement contractors: roofers, remodelers, HVAC, landscaping. That means every template, every keyword strategy, every conversion insight I have is specific to your world.
03
You get the founder, not a junior account manager.
When you work with GrowthFlow, you work with me. I own your copy, your build, your keyword strategy, and your rankings — whether I do every piece myself or coordinate trusted specialists, the work and the result are on me. There's no hand-off to a team you've never met.
04
I'm not trying to keep you dependent.
A lot of agencies survive by making clients feel like they can't manage without them. I want the opposite. I'll explain everything I do, why I do it, and how to maintain it. The goal is to build something that works for you long after our engagement ends.
How I Work
Remote by design.
I work fully remotely, which means I can serve contractors anywhere. No geographic limit. No need for in-person meetings. You get the same quality of work whether you're in Texas or Ontario.
That also means I keep my overhead low, which means I don't have to charge agency prices to stay alive. You get senior-level work at a sane rate.
Communication is clear and direct. I'll never leave you wondering what's happening with your project. You'll always know what's been done, what's coming next, and what results to expect.
100%
Remote, serve clients anywhere
1
Founder accountable to you, always
0
Unnecessary upsells or retainers
GrowthFlow may grow over time, but the promise won't: every client has one person personally accountable for their outcome — and that person is me.
Ready to Grow?
Let's see if we're a fit.
Book a quick call. I'll take a look at what you've got, tell you honestly what I think, and if it makes sense, we work together. If not, no hard feelings.