Answer Engine Optimisation
When homeowners ask AI, your name comes up.
ChatGPT, Google AI Overviews, Perplexity. More homeowners are asking AI tools for contractor recommendations every month. AEO is how your business becomes one of the answers.
WHAT IS IT?
Showing up when the answer is AI, not a list.
Answer Engine Optimisation is the practice of structuring your website so AI tools like ChatGPT, Google AI Overviews, and Perplexity can read it, trust it, and cite your business when homeowners ask questions.
Search is changing. When someone asks ChatGPT 'who should I call for a roof inspection in Denver' or when Google shows an AI summary instead of ten blue links, the game is no longer about ranking. It is about being the business the AI mentions in its answer.
AEO is still new. Most contractors are not doing it, and most agencies selling it are overpromising. The honest version is simpler: it is good SEO done properly, plus a layer of structured data and content formatting that AI tools can read. The contractors who get the foundation right now will be the ones showing up when the rest are invisible.
What You Get
AEO built into the foundation.
A website AI can read
Structured data markup on every page (organisation, services, FAQs, reviews, location) so AI tools can parse who you are, what you do, and where you operate. Without this, you are guessing whether they can even see you.
Answer-first content
Every service page and blog post written in the format AI tools extract from. Direct answers in the first sentence, clear question-based headings, and the kind of plain-language explanations homeowners actually search for.
The questions homeowners ask AI
Research into the real questions your customers type into ChatGPT and Google AI. Then the FAQs, service pages, and content built around those questions so you are the source the AI reaches for.
Entity clarity across the web
Your business name, services, location, and reputation aligned across your site, your Google Business Profile, directories, and review platforms. AI tools trust brands that look consistent everywhere they appear.
How It Works
A clear, deliberate process.
Foundation first
AEO only works on a site built for it. That means clean code, fast loading, proper heading structure, and a content model AI tools can parse. This is baked into every website we build, so you start with the foundation that AEO actually needs.
Schema and structured data
Full JSON-LD schema implementation across the site. Organisation, LocalBusiness, Service, FAQPage, and Article markup so AI tools know exactly what your pages are about and who stands behind them.
Content written for extraction
Service pages, FAQs, and articles written answer-first, in the plain language homeowners actually use with AI. No jargon, no filler. Content structured so AI tools can pull out clean, citable answers.
Monitor and adjust
AI search is moving fast. We track where your business is appearing in AI answers, where competitors are showing up instead, and adjust content and structure as the platforms evolve. This is not a one and done job.
FAQs
Common questions.
Be the answer, not the afterthought.
Let's talk about how AEO fits into your website and your long-term visibility.